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INDIA'S BEST DESIGN PROJECT 2018

The Den Bengaluru


Project Introduction:
India’s hospitality sector has experienced a significant growth in recent years due to various factors including rising purchasing power of domestic travelers, increase in commercial development and foreign tourists arrivals. Seeing India as a lucrative opportunity, Israel’s leading hotel chain, The Dan Hotels, wanted to establish their first luxury hotel outside of Israel and chose Bengaluru – The Silicon Valley of India. Tata Elxsi was roped in as the brand strategy partner to create a distinctive brand language that translated across the property touch points. The Den opened its doors in Bengaluru in December 2017. Located in the IT corridor of Whitefield, The Den is a new brand crafted for the modern traveler who knows what to expect from a luxury hotel.

Client:
The Dan Hotels India

Designed by:
Tata Elxsi

About

Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com

Contact

ibda@poolmagazine.in
+91 20 272 93552