SpinTales - Engaging kids in immersive storytelling using Augmented Reality

Project Introduction:
Imagine your favorite characters coming to life in your own room, right in front of your eyes! By seamlessly integrating design with the latest technology, Tata Elxsi created SpinTales together with TILT Textiles – the world’s largest textile makers. SpinTales is the world’s first AR based range of smart textiles for kids with a unique Augmented Reality (AR) storytelling technology. SpinTales Enchanted Duvet and SpinTales Jungle Rug are targeted at kids age three and up. By scanning specified markers on the rug or duvet using a tablet/smartphone, kids can view characters coming to life in Augmented Reality.

TILT Textiles

Designed by:
Tata Elxsi


Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com


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