Rusher’s Flip Flop, a cool, trendy, casual and colorful footwear brand, wanted to capture the mind share of potential customers in a highly competitive mall space in Hyderabad, and create a conducive space for impulse buying. They wanted to install a kiosk with an international appeal that complemented its brand persona and injected a tropical vibe to the space. The kiosk is replete with a wide range of products, visual merchandising, and a unique ‘make your own style’ counter, where customers can mix and match different features to create their own personalized product.
Rusher’s Flip Flop
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