Rivers – the sustainers of civilisation have nourished mankind’s hopes and dreams over millennia. India has traditionally imagined and worshipped her rivers as divine entities. The country has adored and revered these great watercourses through tales, myths and songs. In turn, the rivers have shaped Indian thought and aesthetics. The twelve chosen rivers dominate most of the nation’s physical and mythical geography between themselves. Therefore to exhibit the deep influence of these great entities on our lives, the collection would take various paths to both inform and absorb the audience, namely
physical products, a digital platform and an experiential exhibition.
Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com
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