Orient Desert Air Cooler - (ULTIMO)

Project Introduction:
Orient Electric wanted to launch a desert air cooler that looks contemporary, offers ease of use, yet delivers the performance of a regular air cooler. Tata Elxsi answered the challenging need by designing an intuitive and ergonomically superior design that resonates well with the next-gen millennial customers. The result is a slim and sleek design, which comes with a 50-65 liter capacity. Stylish design proportions and materialization of Orient Desert Super Cooler, combined with unique user experience, helped Orient Electric to create a differentiation in the competitive air coolers market.

Orient Electric

Designed by:
Tata Elxsi


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