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INDIA'S BEST DESIGN PROJECT 2018

Orient Desert Air Cooler - (ULTIMO)


Project Introduction:
Orient Electric wanted to launch a desert air cooler that looks contemporary, offers ease of use, yet delivers the performance of a regular air cooler. Tata Elxsi answered the challenging need by designing an intuitive and ergonomically superior design that resonates well with the next-gen millennial customers. The result is a slim and sleek design, which comes with a 50-65 liter capacity. Stylish design proportions and materialization of Orient Desert Super Cooler, combined with unique user experience, helped Orient Electric to create a differentiation in the competitive air coolers market.

Client:
Orient Electric

Designed by:
Tata Elxsi

About

Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com

Contact

ibda@poolmagazine.in
+91 20 272 93552