Margo soap was launched in 1920 under the Swadeshi movement. Jyothy Laboratories took it over in 2012. The neem-based soap is seen as a problem solving product due to its natural antiseptic properties. However, users tend to switch to beauty soaps once the problem is solved. Hence, there was a need to change the brand perception and bring it into the Nourishing Beauty + Herbal Problem Solving space.
Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com
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