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INDIA'S BEST DESIGN PROJECT 2019

Godrej Aer Matic


Project Introduction:

Automatic air fresheners is a 26 cr category in India, with prominent presence in metros and Airwick being the biggest player and market leader at 90% market share. The category had been stagnant or declining for the
last 3 years with no “new news” from any player in the category. Godrej aer, being the market leader in home and car fresheners decided to invest in this category in line with its objective of providing superior fragrance and design solutions to consumers across every space. Godrej Aer Matic is a result of design led solution building
on the existing Aer language with superior consumer experience.

Client:
Godrej Consumer Products Ltd.

Designed by:
Godrej Consumer Products Ltd.

About

Initiated by POOL Magazine in 2015, "India’s Best Design Awards" are the first to recognize Design Studios for their professional work, business practices and transparency. INDI Design started publishing POOL Magazine in 2010 with the mission of bringing Indian talent in Design, Innovation, and Art into the limelight. The digital avatar of this monthly print magazine is available for annual subscription at www.indipool.com

Contact

Ms. Lakshmi Shewale
Phone No: +91 20 2729 3552
Email ID: [email protected]
Timing: 8:30 AM – 5:30 PM
(Monday to Friday)