GCPL Design Lab formed in 2009 as an initiative to integrate design thinking at GCPL. The step aimed at transforming brands with delightful product offerings in a Godrej way for a rapidly evolving Indian market. Today, the GCPL design lab is a team of highly skilled graphic and industrial designers, core to innovation projects with consistent and strong cross-functional collaboration with Marketing, R&D, Pack Engineering and Procurement in a cohesive way.